Less than 24 hours ago, the world read about Chinyere Ezie‘s shocking encounter with Prada’s
extreme insensitivity outright racism in the storefront of their Soho outlet. Here’s her Facebook post:
Within 24 hours, Ezie’s brandshaming post worked:
In 2018, it’s inconceivable that a global brand could make this sort of faux pas without deliberate intent.
Was this a cynical attempt to get attention through controversy?
If that wasn’t the case, then this is another form of incompetence – a lack of market research, a failure to understand history, and finally, a moral failure.
A question we must ask – who is behind this idea? Was it a designer? A team of designers? Are these product lines being developed without cultural awareness? Without a conscience?
Prada, you know better. No excuses. F for racism.