THE BRAND ACTIVISM TOOLKIT

Coming Soon: Our Brand Activism Toolkit, a suite of tools we’ve developed to help companies develop and execute a brand activism strategy.  We present it as a guideline; the journey is best made with eyes open.

Sign up here to be notified of your free downloads when they become available.

The toolkit consists of the following tools:

  • Brand Activism Strategy Questionnaire
    questions to help your organization understand the scope and impact of brand activism
  • Brand Activism Maps
    mapping the six dimensions of brand activism – a guide to the issues that matter most
  • The Brand Activism Canvas
    A tool to evaluate the values gaps between your stakeholders and your business strategy
  • The Brand Activism X Matrix
    A Brand Activism “Hoshin Kanri” execution dashboard to manage your initiatives
  • The Brand Activism Scorecard
    A simple status dashboard to communicate progress

More info in our book, Brand Activism: From Purpose to ActionLearn more >>