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Month: September 2018

“Brandshaming: The Kids vs. The NRA”
  • Brand Activism

“Brandshaming: The Kids vs. The NRA”

  • Posted on September 25, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…

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“The Social Purpose of Business: Brand Activism as a CEO Imperative”
  • Brand Activism

“The Social Purpose of Business: Brand Activism as a CEO Imperative”

  • Posted on September 20, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good.…

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“The Future of Brand America: Lessons from the Super Bowl and Beyond”
  • Brand Activism

“The Future of Brand America: Lessons from the Super Bowl and Beyond”

  • Posted on September 12, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

Where are we going? When it comes to Brand America, the United States stands at an inflection point. It can be argued that what makes America great is our values.…

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“How to Become a Brand Activist”
  • Brand Activism

“How to Become a Brand Activist”

  • Posted on September 8, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

Our economic system of Capitalism is both praiseworthy and blameworthy at the same time. We need to acknowledge that worldwide Capitalism has lifted many out of extreme poverty. But almost…

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“Finally, Brand Activism!”
  • Brand Activism

“Finally, Brand Activism!”

  • Posted on September 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning was the name…

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Books



Recent Posts

  • Rethinking Business-as-Usual in the Age of Trump 2.0 
  • The Common Good: Justice As Strategy
  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward
  • Will Business Save Democracy?
  • Can COVID Help Us Improve Our Economic and Social Policies?
  • Black Lives Matter: When Wicked Problems Intersect
  • LEAD on Climate 2020: Will Business Make a Difference?
  • B2B Brand Purpose: The Coming Backlash
  • The Declaration of Interdependence – an interview with Henry Mintzbeg
  • How Brands can Create an “Internet of Purpose”
  • The ROI of Brand Activism: Unilever’s Latest Findings
  • How Companies can Build a “Purpose Platform” for the Common Good
  • “Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer
  • “Get to Work!” A message from the B Corps to the Business Roundtable
  • Minding the Gender Gap: P&G’s Secret and the US Women’s World Cup
  • Does Your Business Have a Soul?An Interview with Elsie Maio
  • Should Business Support the Green New Deal?

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