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Month: January 2021

CEOs, Political Contributions, & the Brand
  • Brand Activism

CEOs, Political Contributions, & the Brand

  • Posted on January 12, 2021January 13, 2021
  • by Christian Sarkar & Philip Kotler

After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…

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Coca Cola’s #opentobetter
  • Brand Activism

Coca Cola’s #opentobetter

  • Posted on January 12, 2021January 12, 2021
  • by Christian Sarkar

Coca-Cola is in trouble. And the way out is not advertising. Does Coke really think the consumer will drink their way back to a “new normal”? #opentobetter, a UK-based campaign,…

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  • CEOs, Political Contributions, & the Brand
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