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Category: Interviews

“Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer
  • Environmental Activism

“Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer

  • Posted on August 29, 2019
  • by Christian Sarkar

Brazil has had more than 72,000 fire outbreaks so far this year, an 84% increase on the same period in 2018. According to The Guardian, the large number of conflagrations…

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Does Your Business Have a Soul?An Interview with Elsie Maio
  • Brand Activism

Does Your Business Have a Soul?An Interview with Elsie Maio

  • Posted on June 14, 2019August 26, 2019
  • by Christian Sarkar

Elsie Maio has guided leaders in the Fortune 100 for over 25 years to achieve specific business goals by managing their brands strategically. She is an alumna of McKinsey &…

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Legacy Making: Building the Long-Term Brand – An Interview with Mark Miller
  • Brand Activism

Legacy Making: Building the Long-Term Brand – An Interview with Mark Miller

  • Posted on December 21, 2018December 28, 2018
  • by Christian Sarkar

Mark Miller is the chief strategy officer at Team One, Publicis Groupe’s advertising agency for premium and luxury brands, and the founder of The Legacy Lab, a research and consulting practice that explores how…

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Where There is No Justice: An Interview with David Hinds
  • Brand Activism

Where There is No Justice: An Interview with David Hinds

  • Posted on December 11, 2018December 12, 2018
  • by Christian Sarkar

Musician David Hinds is the founder and front-man for Steel Pulse, the world’s leading reggae band. In 1978, race relations in Britain were in crisis. The National Front was gathering power and immigrants…

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David Attenborough: Business and Politicians Must Save the World
  • Brand Activism

David Attenborough: Business and Politicians Must Save the World

  • Posted on November 22, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Our job as citizens is to tell them what to do.  Watch: see also >> David Attenborough and others on climate change: ‘The world will be transformed’

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“Stand for Something: Brand Activism at Nike”
  • Brand Activism

“Stand for Something: Brand Activism at Nike”

  • Posted on October 8, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Marketing today means brands must stand for something– even if it means sacrificing a segment of their customers in order to be cool with the segment they are consciously targeting.…

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“Finally, Brand Activism!”
  • Brand Activism

“Finally, Brand Activism!”

  • Posted on September 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning was the name…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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