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Category: Legal Activism

CEOs, Political Contributions, & the Brand
  • Brand Activism

CEOs, Political Contributions, & the Brand

  • Posted on January 12, 2021January 13, 2021
  • by Christian Sarkar & Philip Kotler

After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…

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Will Business Save Democracy?
  • Brand Activism

Will Business Save Democracy?

  • Posted on July 20, 2020July 23, 2020
  • by Christian Sarkar & Philip Kotler

What happens when our government fails to establish a standard for the Common Good?  In the case of COVID-19 and the topic of mask wearing, we see corporate citizens step…

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Can COVID Help Us Improve Our Economic and Social Policies?
  • Economic Activism

Can COVID Help Us Improve Our Economic and Social Policies?

  • Posted on July 7, 2020July 7, 2020
  • by Philip Kotler

The Coronavirus Pandemic left America with an almost impossible choice.  If America didn’t shut down its economy, more than 200,000 persons would die.  If America shut down its economy, 26 million American…

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Black Lives Matter: When Wicked Problems Intersect
  • Brand Activism

Black Lives Matter: When Wicked Problems Intersect

  • Posted on June 1, 2020June 3, 2020
  • by Christian Sarkar

Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…

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LEAD on Climate 2020: Will Business Make a Difference?
  • Brand Activism

LEAD on Climate 2020: Will Business Make a Difference?

  • Posted on May 18, 2020May 18, 2020
  • by Christian Sarkar

As Congress considers various paths to recovery from the health and economic crisis caused by the coronavirus pandemic, it should strive to build back better, by planning for a more…

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B2B Brand Purpose: The Coming Backlash
  • Brand Activism

B2B Brand Purpose: The Coming Backlash

  • Posted on February 18, 2020February 19, 2020
  • by Christian Sarkar & Philip Kotler

B2B brands are in for a rude awakening. By lagging behind their B2C counterparts, they are inadvertently creating a rift between their future customers and their future business. What do…

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The Declaration of Interdependence – an interview with Henry Mintzbeg
  • Brand Activism

The Declaration of Interdependence – an interview with Henry Mintzbeg

  • Posted on January 30, 2020January 30, 2020
  • by Christian Sarkar

Henry Mintzberg is the John Cleghorn Professor of Management Studies (Strategy & Organization) and Faculty Director (International Masters for Health Leadership) at the Desautels Faculty of Management of McGill University…

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The ROI of Brand Activism: Unilever’s Latest Findings
  • Brand Activism

The ROI of Brand Activism: Unilever’s Latest Findings

  • Posted on November 27, 2019December 2, 2019
  • by Christian Sarkar & Philip Kotler

Purpose is not a luxury. It is a must have. Companies interested in the ROI of Purpose should look at the official results from a company like Unilever. Earlier this…

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How Companies can Build a “Purpose Platform” for the Common Good
  • Brand Activism

How Companies can Build a “Purpose Platform” for the Common Good

  • Posted on October 3, 2019May 1, 2020
  • by Christian Sarkar & Philip Kotler

We live in apocalyptic times. Everywhere we turn, we see a growing number of interlinked challenges – from rising inequality to environmental collapse – that will require collaboration between unlikely…

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Patagonia: “We’re in business to save the planet.”
  • Brand Activism

Patagonia: “We’re in business to save the planet.”

  • Posted on January 8, 2019January 8, 2019
  • by Christian Sarkar

In December of 2018 Patagonia updated its raison d’être: Is this feasible? Can Patagonia really “use business to protect nature”? What concrete actions is Patagonia taking to prove this isn’t…

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A Critique of “Purpose”
  • Brand Activism

A Critique of “Purpose”

  • Posted on January 8, 2019January 11, 2019
  • by Christian Sarkar & Philip Kotler

Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…

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“Stand for Something: Brand Activism at Nike”
  • Brand Activism

“Stand for Something: Brand Activism at Nike”

  • Posted on October 8, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Marketing today means brands must stand for something– even if it means sacrificing a segment of their customers in order to be cool with the segment they are consciously targeting.…

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“The Regressive Brand: The Dark Side of Brand Activism”
  • Brand Activism

“The Regressive Brand: The Dark Side of Brand Activism”

  • Posted on October 7, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

“…when riches and virtue are placed together in the scales of the balance, the one always rises as the other falls” – Plato’s Republic, Book VIII A recent online survey asks…

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“Don’t Be Evil: When Employees Stand Up to Save the Brand”
  • Brand Activism

“Don’t Be Evil: When Employees Stand Up to Save the Brand”

  • Posted on October 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

What happens when employees decide their company should not pursue a customer or a project?  Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This…

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“Risking the Brand: When Companies Value Profits Before People”
  • Brand Activism

“Risking the Brand: When Companies Value Profits Before People”

  • Posted on October 1, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

The Reputation Institute publishes an annual study of corporate reputation in America, and now, in 2018, the US RepTrak 100 reveals an average three-point decline in company reputation. This is the…

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“Brandshaming: The Kids vs. The NRA”
  • Brand Activism

“Brandshaming: The Kids vs. The NRA”

  • Posted on September 25, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…

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“The Social Purpose of Business: Brand Activism as a CEO Imperative”
  • Brand Activism

“The Social Purpose of Business: Brand Activism as a CEO Imperative”

  • Posted on September 20, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

A Call to Action Larry Fink’s recent letter to CEOs is titled “A Sense of Purpose,” and in it he makes the case for the CEO leadership for societal good.…

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“How to Become a Brand Activist”
  • Brand Activism

“How to Become a Brand Activist”

  • Posted on September 8, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

Our economic system of Capitalism is both praiseworthy and blameworthy at the same time. We need to acknowledge that worldwide Capitalism has lifted many out of extreme poverty. But almost…

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“Finally, Brand Activism!”
  • Brand Activism

“Finally, Brand Activism!”

  • Posted on September 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning was the name…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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