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Month: January 2019

Procter & Gamble’s Marc Pritchard On the Gillette Ad Backlash
  • Brand Activism

Procter & Gamble’s Marc Pritchard On the Gillette Ad Backlash

  • Posted on January 29, 2019January 29, 2019
  • by Christian Sarkar

Jonathan Knowles recent article in The Marketing Journal – Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette – is a cautionary tale for brands…

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Gillette: “The Best a Man Can Be”
  • Brand Activism

Gillette: “The Best a Man Can Be”

  • Posted on January 16, 2019January 24, 2019
  • by Christian Sarkar

Has Procter & Gamble joined the Brand Activism bandwagon? Gillette’s latest ad campaign is turning heads with its “woke” message: What we see here is an appeal to the “better…

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Can a Beverage Fight Hate?
  • Brand Activism

Can a Beverage Fight Hate?

  • Posted on January 14, 2019
  • by Christian Sarkar

Sprite’s #iloveyouhater campaign breaks new ground for a soft-drink commercial: According to Adage, Sprite is now just one of a string of brands to have addressed online “haters” and social media…

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Patagonia: “We’re in business to save the planet.”
  • Brand Activism

Patagonia: “We’re in business to save the planet.”

  • Posted on January 8, 2019January 8, 2019
  • by Christian Sarkar

In December of 2018 Patagonia updated its raison d’être: Is this feasible? Can Patagonia really “use business to protect nature”? What concrete actions is Patagonia taking to prove this isn’t…

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A Critique of “Purpose”
  • Brand Activism

A Critique of “Purpose”

  • Posted on January 8, 2019January 11, 2019
  • by Christian Sarkar & Philip Kotler

Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…

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Raheem Sterling: NIKE’s got your back
  • Brand Activism

Raheem Sterling: NIKE’s got your back

  • Posted on January 2, 2019January 8, 2019
  • by Christian Sarkar

Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4 — Nike Football (@nikefootball) December 15, 2018 When Raheem Sterling spoke up about racism at a…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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