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Category: Regressive Activism

Bruce Springsteen’s Reunited States of America
  • Brand Activism

Bruce Springsteen’s Reunited States of America

  • Posted on February 8, 2021February 12, 2021
  • by Christian Sarkar

UPDATE: Jeep has pulled the Springsteen ad following a report by TMZ that Springsteen was arrested in New Jersey for a DWI in November. Bruce Springsteen (and Jeep) give us a powerful…

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CEOs, Political Contributions, & the Brand
  • Brand Activism

CEOs, Political Contributions, & the Brand

  • Posted on January 12, 2021January 13, 2021
  • by Christian Sarkar & Philip Kotler

After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…

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Black Lives Matter: When Wicked Problems Intersect
  • Brand Activism

Black Lives Matter: When Wicked Problems Intersect

  • Posted on June 1, 2020June 3, 2020
  • by Christian Sarkar

Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…

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LEAD on Climate 2020: Will Business Make a Difference?
  • Brand Activism

LEAD on Climate 2020: Will Business Make a Difference?

  • Posted on May 18, 2020May 18, 2020
  • by Christian Sarkar

As Congress considers various paths to recovery from the health and economic crisis caused by the coronavirus pandemic, it should strive to build back better, by planning for a more…

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B2B Brand Purpose: The Coming Backlash
  • Brand Activism

B2B Brand Purpose: The Coming Backlash

  • Posted on February 18, 2020February 19, 2020
  • by Christian Sarkar & Philip Kotler

B2B brands are in for a rude awakening. By lagging behind their B2C counterparts, they are inadvertently creating a rift between their future customers and their future business. What do…

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A Critique of “Purpose”
  • Brand Activism

A Critique of “Purpose”

  • Posted on January 8, 2019January 11, 2019
  • by Christian Sarkar & Philip Kotler

Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…

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“Why Competition in the Politics Industry is Failing America” – A report by Katherine Gehl and Michael Porter
  • Leadership

“Why Competition in the Politics Industry is Failing America” – A report by Katherine Gehl and Michael Porter

  • Posted on December 19, 2018December 19, 2018
  • by Christian Sarkar & Philip Kotler

Can government be “run like a business”? This is one of the biggest fallacies in the current political debate. We are told, time and time again, that a candidate for…

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“Stand for Something: Brand Activism at Nike”
  • Brand Activism

“Stand for Something: Brand Activism at Nike”

  • Posted on October 8, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Marketing today means brands must stand for something– even if it means sacrificing a segment of their customers in order to be cool with the segment they are consciously targeting.…

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“The Regressive Brand: The Dark Side of Brand Activism”
  • Brand Activism

“The Regressive Brand: The Dark Side of Brand Activism”

  • Posted on October 7, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

“…when riches and virtue are placed together in the scales of the balance, the one always rises as the other falls” – Plato’s Republic, Book VIII A recent online survey asks…

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“Don’t Be Evil: When Employees Stand Up to Save the Brand”
  • Brand Activism

“Don’t Be Evil: When Employees Stand Up to Save the Brand”

  • Posted on October 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

What happens when employees decide their company should not pursue a customer or a project?  Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This…

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“Risking the Brand: When Companies Value Profits Before People”
  • Brand Activism

“Risking the Brand: When Companies Value Profits Before People”

  • Posted on October 1, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

The Reputation Institute publishes an annual study of corporate reputation in America, and now, in 2018, the US RepTrak 100 reveals an average three-point decline in company reputation. This is the…

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“Brandshaming: The Kids vs. The NRA”
  • Brand Activism

“Brandshaming: The Kids vs. The NRA”

  • Posted on September 25, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…

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“How to Become a Brand Activist”
  • Brand Activism

“How to Become a Brand Activist”

  • Posted on September 8, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

Our economic system of Capitalism is both praiseworthy and blameworthy at the same time. We need to acknowledge that worldwide Capitalism has lifted many out of extreme poverty. But almost…

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“Finally, Brand Activism!”
  • Brand Activism

“Finally, Brand Activism!”

  • Posted on September 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning was the name…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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