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Category: Tools

The Declaration of Interdependence – an interview with Henry Mintzbeg
  • Brand Activism

The Declaration of Interdependence – an interview with Henry Mintzbeg

  • Posted on January 30, 2020January 30, 2020
  • by Christian Sarkar

Henry Mintzberg is the John Cleghorn Professor of Management Studies (Strategy & Organization) and Faculty Director (International Masters for Health Leadership) at the Desautels Faculty of Management of McGill University…

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How Companies can Build a “Purpose Platform” for the Common Good
  • Brand Activism

How Companies can Build a “Purpose Platform” for the Common Good

  • Posted on October 3, 2019May 1, 2020
  • by Christian Sarkar & Philip Kotler

We live in apocalyptic times. Everywhere we turn, we see a growing number of interlinked challenges – from rising inequality to environmental collapse – that will require collaboration between unlikely…

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“Finally, Brand Activism!”
  • Brand Activism

“Finally, Brand Activism!”

  • Posted on September 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Historically, most brands have been marketed on their performance characteristics. “Our toothpaste is better than yours.” We’re better at “whitening teeth,” “preventing cavities,” or giving you “fresh breath.” Positioning was the name…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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