UPDATE: Jeep has pulled the Springsteen ad following a report by TMZ that Springsteen was arrested in New Jersey for a DWI in November. Bruce Springsteen (and Jeep) give us a powerful…
Author: Christian Sarkar
Coca-Cola is in trouble. And the way out is not advertising. Does Coke really think the consumer will drink their way back to a “new normal”? #opentobetter, a UK-based campaign,…
Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…
As Congress considers various paths to recovery from the health and economic crisis caused by the coronavirus pandemic, it should strive to build back better, by planning for a more…
Henry Mintzberg is the John Cleghorn Professor of Management Studies (Strategy & Organization) and Faculty Director (International Masters for Health Leadership) at the Desautels Faculty of Management of McGill University…
“Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer
Brazil has had more than 72,000 fire outbreaks so far this year, an 84% increase on the same period in 2018. According to The Guardian, the large number of conflagrations…
A number of certified B corporations including Ben and Jerry’s, Patagonia, Natura, and Danone, North America have turned up the pressure on the the signatories of the Business Roundtable’s statement…
Secret, the Procter and Gamble brand sponsor of the winning US Women’s World Cup team, has committed $529,000 ($23k for each of the 23 players) to address the pay gap…
Elsie Maio has guided leaders in the Fortune 100 for over 25 years to achieve specific business goals by managing their brands strategically. She is an alumna of McKinsey &…
Jonathan Knowles recent article in The Marketing Journal – Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette – is a cautionary tale for brands…
Has Procter & Gamble joined the Brand Activism bandwagon? Gillette’s latest ad campaign is turning heads with its “woke” message: What we see here is an appeal to the “better…
Sprite’s #iloveyouhater campaign breaks new ground for a soft-drink commercial: According to Adage, Sprite is now just one of a string of brands to have addressed online “haters” and social media…
In December of 2018 Patagonia updated its raison d’être: Is this feasible? Can Patagonia really “use business to protect nature”? What concrete actions is Patagonia taking to prove this isn’t…
Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4 — Nike Football (@nikefootball) December 15, 2018 When Raheem Sterling spoke up about racism at a…
Mark Miller is the chief strategy officer at Team One, Publicis Groupe’s advertising agency for premium and luxury brands, and the founder of The Legacy Lab, a research and consulting practice that explores how…
Less than 24 hours ago, the world read about Chinyere Ezie‘s shocking encounter with Prada’s extreme insensitivity outright racism in the storefront of their Soho outlet. Here’s her Facebook post:…
Musician David Hinds is the founder and front-man for Steel Pulse, the world’s leading reggae band. In 1978, race relations in Britain were in crisis. The National Front was gathering power and immigrants…
According to We Are Social‘s Mobbie Nazir all brands should have anti-hate policies visible on all their channels. Here’s her insight: Almost all brands choose to silence hate on social media by…
Airbnb has announced that it will no longer feature homes rented out in the Israeli settlements in the West Bank. According to Reuters, the decision by Airbnb was made the day…
Blake Mycoskie, the founder of Toms, the shoe company with the famous one-for-one program, announced a $5 million donation campaign to end gun violence. Here’s Mycoskie making an emotional statement…
The Trump administration is considering restricting the definition of gender to be based on a person’s genitalia at birth. This has led to fifty six companies uniting to sign a letter condemning the…