ActivistBrands.com

BUSINESS AND THE COMMON GOOD

Menu
Skip to content
  • Home
  • ABOUT US
  • WHAT IS BRAND ACTIVISM?
  • THE ISSUES
  • TOOLKIT
  • THE BOOK
  • CONTACT
  • NEWSLETTER
  • Workshops

Author: Christian Sarkar

Bruce Springsteen’s Reunited States of America
  • Brand Activism

Bruce Springsteen’s Reunited States of America

  • Posted on February 8, 2021February 12, 2021
  • by Christian Sarkar

UPDATE: Jeep has pulled the Springsteen ad following a report by TMZ that Springsteen was arrested in New Jersey for a DWI in November. Bruce Springsteen (and Jeep) give us a powerful…

Read More
Coca Cola’s #opentobetter
  • Brand Activism

Coca Cola’s #opentobetter

  • Posted on January 12, 2021January 12, 2021
  • by Christian Sarkar

Coca-Cola is in trouble. And the way out is not advertising. Does Coke really think the consumer will drink their way back to a “new normal”? #opentobetter, a UK-based campaign,…

Read More
Black Lives Matter: When Wicked Problems Intersect
  • Brand Activism

Black Lives Matter: When Wicked Problems Intersect

  • Posted on June 1, 2020June 3, 2020
  • by Christian Sarkar

Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…

Read More
LEAD on Climate 2020: Will Business Make a Difference?
  • Brand Activism

LEAD on Climate 2020: Will Business Make a Difference?

  • Posted on May 18, 2020May 18, 2020
  • by Christian Sarkar

As Congress considers various paths to recovery from the health and economic crisis caused by the coronavirus pandemic, it should strive to build back better, by planning for a more…

Read More
The Declaration of Interdependence – an interview with Henry Mintzbeg
  • Brand Activism

The Declaration of Interdependence – an interview with Henry Mintzbeg

  • Posted on January 30, 2020January 30, 2020
  • by Christian Sarkar

Henry Mintzberg is the John Cleghorn Professor of Management Studies (Strategy & Organization) and Faculty Director (International Masters for Health Leadership) at the Desautels Faculty of Management of McGill University…

Read More
“Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer
  • Environmental Activism

“Will the Amazon Fires Wake Up the World?” – An Interview with the Rainforest Alliance’s Nigel Sizer

  • Posted on August 29, 2019
  • by Christian Sarkar

Brazil has had more than 72,000 fire outbreaks so far this year, an 84% increase on the same period in 2018. According to The Guardian, the large number of conflagrations…

Read More
“Get to Work!”  A message from the B Corps to the Business Roundtable
  • Brand Activism

“Get to Work!” A message from the B Corps to the Business Roundtable

  • Posted on August 26, 2019August 26, 2019
  • by Christian Sarkar

A number of certified B corporations including Ben and Jerry’s, Patagonia, Natura, and Danone, North America have turned up the pressure on the the signatories of the Business Roundtable’s statement…

Read More
Minding the Gender Gap: P&G’s Secret and the US Women’s World Cup
  • Brand Activism

Minding the Gender Gap: P&G’s Secret and the US Women’s World Cup

  • Posted on July 20, 2019August 26, 2019
  • by Christian Sarkar

Secret, the Procter and Gamble brand sponsor of the winning US Women’s World Cup team, has committed $529,000 ($23k for each of the 23 players) to address the pay gap…

Read More
Does Your Business Have a Soul?An Interview with Elsie Maio
  • Brand Activism

Does Your Business Have a Soul?An Interview with Elsie Maio

  • Posted on June 14, 2019August 26, 2019
  • by Christian Sarkar

Elsie Maio has guided leaders in the Fortune 100 for over 25 years to achieve specific business goals by managing their brands strategically. She is an alumna of McKinsey &…

Read More
Procter & Gamble’s Marc Pritchard On the Gillette Ad Backlash
  • Brand Activism

Procter & Gamble’s Marc Pritchard On the Gillette Ad Backlash

  • Posted on January 29, 2019January 29, 2019
  • by Christian Sarkar

Jonathan Knowles recent article in The Marketing Journal – Do Not Risk Your Brand To Build Your Reputation: A Lesson Learned From Gillette – is a cautionary tale for brands…

Read More
Gillette: “The Best a Man Can Be”
  • Brand Activism

Gillette: “The Best a Man Can Be”

  • Posted on January 16, 2019January 24, 2019
  • by Christian Sarkar

Has Procter & Gamble joined the Brand Activism bandwagon? Gillette’s latest ad campaign is turning heads with its “woke” message: What we see here is an appeal to the “better…

Read More
Can a Beverage Fight Hate?
  • Brand Activism

Can a Beverage Fight Hate?

  • Posted on January 14, 2019
  • by Christian Sarkar

Sprite’s #iloveyouhater campaign breaks new ground for a soft-drink commercial: According to Adage, Sprite is now just one of a string of brands to have addressed online “haters” and social media…

Read More
Patagonia: “We’re in business to save the planet.”
  • Brand Activism

Patagonia: “We’re in business to save the planet.”

  • Posted on January 8, 2019January 8, 2019
  • by Christian Sarkar

In December of 2018 Patagonia updated its raison d’être: Is this feasible? Can Patagonia really “use business to protect nature”? What concrete actions is Patagonia taking to prove this isn’t…

Read More
Raheem Sterling: NIKE’s got your back
  • Brand Activism

Raheem Sterling: NIKE’s got your back

  • Posted on January 2, 2019January 8, 2019
  • by Christian Sarkar

Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4 — Nike Football (@nikefootball) December 15, 2018 When Raheem Sterling spoke up about racism at a…

Read More
Legacy Making: Building the Long-Term Brand – An Interview with Mark Miller
  • Brand Activism

Legacy Making: Building the Long-Term Brand – An Interview with Mark Miller

  • Posted on December 21, 2018December 28, 2018
  • by Christian Sarkar

Mark Miller is the chief strategy officer at Team One, Publicis Groupe’s advertising agency for premium and luxury brands, and the founder of The Legacy Lab, a research and consulting practice that explores how…

Read More
Racism on Display at Prada
  • Brand Activism

Racism on Display at Prada

  • Posted on December 15, 2018December 15, 2018
  • by Christian Sarkar

Less than 24 hours ago, the world read about Chinyere Ezie‘s shocking encounter with Prada’s extreme insensitivity  outright racism in the storefront of their Soho outlet.  Here’s her Facebook post:…

Read More
Where There is No Justice: An Interview with David Hinds
  • Brand Activism

Where There is No Justice: An Interview with David Hinds

  • Posted on December 11, 2018December 12, 2018
  • by Christian Sarkar

Musician David Hinds is the founder and front-man for Steel Pulse, the world’s leading reggae band. In 1978, race relations in Britain were in crisis. The National Front was gathering power and immigrants…

Read More
Does Your Brand Have an Anti-Hate Policy?
  • Brand Activism

Does Your Brand Have an Anti-Hate Policy?

  • Posted on December 1, 2018December 13, 2018
  • by Christian Sarkar

According to We Are Social‘s Mobbie Nazir all brands should have anti-hate policies visible on all their channels. Here’s her insight: Almost all brands choose to silence hate on social media by…

Read More
Airbnb Pulls West Bank Listings
  • Brand Activism

Airbnb Pulls West Bank Listings

  • Posted on December 1, 2018
  • by Christian Sarkar

Airbnb has announced that it will no longer feature homes rented out in the Israeli settlements in the West Bank. According to Reuters, the decision by Airbnb was made the day…

Read More
TOMS: The Campaign to End Gun Violence
  • Brand Activism

TOMS: The Campaign to End Gun Violence

  • Posted on November 30, 2018
  • by Christian Sarkar

Blake Mycoskie, the founder of Toms, the shoe company with the famous one-for-one program, announced a $5 million donation campaign to end gun violence. Here’s Mycoskie making an emotional statement…

Read More
Business Unites for Transgender Equality
  • Brand Activism

Business Unites for Transgender Equality

  • Posted on November 12, 2018December 1, 2018
  • by Christian Sarkar

The Trump administration is considering restricting the definition of gender to be based on a person’s genitalia at birth. This has led to fifty six companies uniting to sign a letter condemning the…

Read More

Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

Categories

  • Brand Activism
  • Brandshaming
  • CSR
  • Economic Activism
  • Environmental Activism
  • Interviews
  • Leadership
  • Legal Activism
  • Political Activism
  • Politics
  • Progressive Activism
  • Regeneration
  • Regressive Activism
  • Social Activism
  • Tools
  • Workplace Activism

Archives

  • September 2021
  • February 2021
  • January 2021
  • November 2020
  • July 2020
  • June 2020
  • May 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • August 2019
  • July 2019
  • June 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
© Copyright 2018 – ALL RIGHTS RESERVED ActivistBrands.com
Bezel Theme by SimpleFreeThemes ⋅ Powered by WordPress
The Activist Brands Newsletter

TinyLetter