Raheem Sterling: NIKE’s got your back
Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4
— Nike Football (@nikefootball) December 15, 2018
When Raheem Sterling spoke up about racism at a recent game against Chelsea, the Manchester City star was dealing with the all too familiar discrimination UK blacks have been facing their entire lives.
Almost immediately, NIKE jumped in to back up Sterling. Why is this important? Because hate messages moves fast. And it is critical that anti-hate messages match that agility.
The next question: what is FIFA doing about racism? UEFA? Serie A?
Not much.