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Category: Brandshaming

CEOs, Political Contributions, & the Brand
  • Brand Activism

CEOs, Political Contributions, & the Brand

  • Posted on January 12, 2021January 13, 2021
  • by Christian Sarkar & Philip Kotler

After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…

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Coca Cola’s #opentobetter
  • Brand Activism

Coca Cola’s #opentobetter

  • Posted on January 12, 2021January 12, 2021
  • by Christian Sarkar

Coca-Cola is in trouble. And the way out is not advertising. Does Coke really think the consumer will drink their way back to a “new normal”? #opentobetter, a UK-based campaign,…

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Black Lives Matter: When Wicked Problems Intersect
  • Brand Activism

Black Lives Matter: When Wicked Problems Intersect

  • Posted on June 1, 2020June 3, 2020
  • by Christian Sarkar

Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…

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B2B Brand Purpose: The Coming Backlash
  • Brand Activism

B2B Brand Purpose: The Coming Backlash

  • Posted on February 18, 2020February 19, 2020
  • by Christian Sarkar & Philip Kotler

B2B brands are in for a rude awakening. By lagging behind their B2C counterparts, they are inadvertently creating a rift between their future customers and their future business. What do…

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A Critique of “Purpose”
  • Brand Activism

A Critique of “Purpose”

  • Posted on January 8, 2019January 11, 2019
  • by Christian Sarkar & Philip Kotler

Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…

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Raheem Sterling: NIKE’s got your back
  • Brand Activism

Raheem Sterling: NIKE’s got your back

  • Posted on January 2, 2019January 8, 2019
  • by Christian Sarkar

Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4 — Nike Football (@nikefootball) December 15, 2018 When Raheem Sterling spoke up about racism at a…

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Racism on Display at Prada
  • Brand Activism

Racism on Display at Prada

  • Posted on December 15, 2018December 15, 2018
  • by Christian Sarkar

Less than 24 hours ago, the world read about Chinyere Ezie‘s shocking encounter with Prada’s extreme insensitivity  outright racism in the storefront of their Soho outlet.  Here’s her Facebook post:…

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Airbnb Pulls West Bank Listings
  • Brand Activism

Airbnb Pulls West Bank Listings

  • Posted on December 1, 2018
  • by Christian Sarkar

Airbnb has announced that it will no longer feature homes rented out in the Israeli settlements in the West Bank. According to Reuters, the decision by Airbnb was made the day…

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David Attenborough: Business and Politicians Must Save the World
  • Brand Activism

David Attenborough: Business and Politicians Must Save the World

  • Posted on November 22, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

Our job as citizens is to tell them what to do.  Watch: see also >> David Attenborough and others on climate change: ‘The world will be transformed’

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“The Regressive Brand: The Dark Side of Brand Activism”
  • Brand Activism

“The Regressive Brand: The Dark Side of Brand Activism”

  • Posted on October 7, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

“…when riches and virtue are placed together in the scales of the balance, the one always rises as the other falls” – Plato’s Republic, Book VIII A recent online survey asks…

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“Don’t Be Evil: When Employees Stand Up to Save the Brand”
  • Brand Activism

“Don’t Be Evil: When Employees Stand Up to Save the Brand”

  • Posted on October 5, 2018November 22, 2018
  • by Christian Sarkar & Philip Kotler

What happens when employees decide their company should not pursue a customer or a project?  Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This…

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“Brandshaming: The Kids vs. The NRA”
  • Brand Activism

“Brandshaming: The Kids vs. The NRA”

  • Posted on September 25, 2018November 7, 2018
  • by Christian Sarkar & Philip Kotler

On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…

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Recent Posts

  • What is a Regenerative Business? The Case of Palermo’s Moltivolti
  • Bruce Springsteen’s Reunited States of America
  • CEOs, Political Contributions, & the Brand
  • Coca Cola’s #opentobetter
  • Cross-Brand Activism: The Way Forward

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