BY CHRISTIAN SARKAR and PHILIP KOTLER In his first week in office, President Trump unleashed a wave of executive orders aimed at reshaping the federal workforce. These include a temporary…
Category: Brandshaming
After watching the MAGA insurrection on live television, Corporate America is rethinking its political donations. Let’s be blunt about it: businesses have to decide if they support democracy or not.…
Coca-Cola is in trouble. And the way out is not advertising. Does Coke really think the consumer will drink their way back to a “new normal”? #opentobetter, a UK-based campaign,…
Last night, the President of the United States hid in a bunker and turned off the lights at the White House. Not since the murder of MLK has the USA…
B2B brands are in for a rude awakening. By lagging behind their B2C counterparts, they are inadvertently creating a rift between their future customers and their future business. What do…
Maria Hengeveld‘s article in the Nation, Big Business Has a New Scam: The ‘Purpose Paradigm,’ raises a critical point: “Contrary to its purported aim, the point of purpose isn’t to drive change.…
Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 pic.twitter.com/sFZHeMo5s4 — Nike Football (@nikefootball) December 15, 2018 When Raheem Sterling spoke up about racism at a…
Less than 24 hours ago, the world read about Chinyere Ezie‘s shocking encounter with Prada’s extreme insensitivity outright racism in the storefront of their Soho outlet. Here’s her Facebook post:…
Airbnb has announced that it will no longer feature homes rented out in the Israeli settlements in the West Bank. According to Reuters, the decision by Airbnb was made the day…
Our job as citizens is to tell them what to do. Watch: see also >> David Attenborough and others on climate change: ‘The world will be transformed’
“…when riches and virtue are placed together in the scales of the balance, the one always rises as the other falls” – Plato’s Republic, Book VIII A recent online survey asks…
What happens when employees decide their company should not pursue a customer or a project? Do they have the right to be conscientious objectors? At Google, that’s exactly what happened. This…
On Valentine’s Day 2018, Marjory Stoneman Douglas High School lost 17 students to a mass shooting. The students stood up in revolt against our politicians – asking them to do…